W. Bruce Allen

W. Bruce Allen
  • Professor Emeritus of Business Economics and Public Policy, Regional Science, and Transportation

Contact Information

  • office Address:

    1407 Steinberg-Dietrich Hall
    3620 Locust Walk
    Philadelphia, PA 19104

Research Interests: freight demand theory, impact of transit investments, railroad and motor carrier economics, supply chain management/logistics, transportation regulation



PhD, Northwestern University, 1969; BA, Brown University, 1964

Recent Consulting

The Importance of the Parcel Industry, 2006; The Impact of the General Aviation Manufacturing Industry on the US Economy, 2006; Input-Output modeling of the Panama Canal on the economy of Panama, 2002-2004; Fiber optics easements on rail right of way, GRA Inc., 2002; Value of rail right of way case, GRA Inc., 1996-present; Motor carrier antitrust case, GRA, Inc., 1994; Railroad and logistics problems, Gellman Research Associates, 1989-92; Rail versus pipeline rates, Arkansas Power & Light, Energy Transportation Systems, Inc., Houston Lighting & Power, 1989-90; State Motor Carrier Regulation, U.S. Department of Transportation, 1989-91

Career and Recent Professional Awards; Teaching Awards

Anvil Award For Teaching Excellence, 1991; Miller-Sherrerd MBA Core Curriculum Teaching Award, 1984

Academic Positions Held

Wharton: 1968-present (Vice Dean and Director, Wharton Graduate Division, 1995-2000; Vice Dean and Director, Wharton Undergraduate Division, 1994-95; Chairperson, Public Policy and Management Department, 1988-92; Director, Wharton Transportation Program, 1980-present). University of Pennsylvania: (Chairperson, Graduate Group in Transportation, 1986-90; Director, University Center for Transit Research and Management Development, 1984-85). Previous appointments: Roosevelt University; Northwestern University

Other Positions

Brookings Economic Policy Fellow, Office of the Secretary, U.S. Department of Transportation, 1972-73

Professional Leadership 2005-2009

Editorial Advisory Board, Transportation, 1984-present; Editor in Chief, Transportation Quarterly, 2001-2004

Corporate and Public Sector Leadership 2005-2009

Board of Directors, Railtex Inc. 2001

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All Courses

  • MGEC6110 - Microeconomics For Manag

    This course establishes the micro-economic foundations for understanding business decision-making. The course will cover consumer theory and market demand under full information, market equilibrium and government intervention, production theory and cost optimization, producing in perfectly competitive and monopoly markets, vertical relations, and game theory, including simultaneous, sequential, and infinitely repeated games. Students are expected to have mastered these materials before enrolling in the second quarter course: Microeconomics for Managers: Advanced Applications.

  • MGEC6120 - Microecon For Mgr - Adv.

    This course will cover the economic foundations of business strategy and decision-making in market environments with other strategic actors and less than full information, as well as advanced pricing strategies. Topics include oligopoly models of market competition, creation, and protection, sophisticated pricing strategies for consumers with different valuations or consumers who buy multiple units (e.g. price discrimination, bundling, two-part tariffs), strategies for managing risk and making decisions under uncertainty, asymmetric information and its consequences for markets, and finally moral hazard and principle-agent theory with application to incentive contacts.

Awards and Honors

  • Anvil Award For Teaching Excellence, 1991
  • Miller-Sherrerd MBA Core Curriculum Teaching Award, 1984


In the News

Part II: The Trucking Industry: Transition from Diesel to Natural Gas Is on Deck

The U.S. trucking industry faces major technological disruption – a switch from diesel fuel to natural gas products. This means new – and more expensive – engines and other infrastructure investments. But after a relatively short payback period, substantial fuel savings and environmental advantages offer significant incentives to plunge ahead.Read More

Knowledge at Wharton - 6/12/2014
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