W. Bruce Allen

W. Bruce Allen
  • Professor Emeritus of Business Economics and Public Policy, Regional Science, and Transportation

Contact Information

  • office Address:

    1407 Steinberg-Dietrich Hall
    3620 Locust Walk
    Philadelphia, PA 19104

Research Interests: freight demand theory, impact of transit investments, railroad and motor carrier economics, supply chain management/logistics, transportation regulation

Overview

Education

PhD, Northwestern University, 1969; BA, Brown University, 1964

Recent Consulting

The Importance of the Parcel Industry, 2006; The Impact of the General Aviation Manufacturing Industry on the US Economy, 2006; Input-Output modeling of the Panama Canal on the economy of Panama, 2002-2004; Fiber optics easements on rail right of way, GRA Inc., 2002; Value of rail right of way case, GRA Inc., 1996-present; Motor carrier antitrust case, GRA, Inc., 1994; Railroad and logistics problems, Gellman Research Associates, 1989-92; Rail versus pipeline rates, Arkansas Power & Light, Energy Transportation Systems, Inc., Houston Lighting & Power, 1989-90; State Motor Carrier Regulation, U.S. Department of Transportation, 1989-91

Career and Recent Professional Awards; Teaching Awards

Anvil Award For Teaching Excellence, 1991; Miller-Sherrerd MBA Core Curriculum Teaching Award, 1984

Academic Positions Held

Wharton: 1968-present (Vice Dean and Director, Wharton Graduate Division, 1995-2000; Vice Dean and Director, Wharton Undergraduate Division, 1994-95; Chairperson, Public Policy and Management Department, 1988-92; Director, Wharton Transportation Program, 1980-present). University of Pennsylvania: (Chairperson, Graduate Group in Transportation, 1986-90; Director, University Center for Transit Research and Management Development, 1984-85). Previous appointments: Roosevelt University; Northwestern University

Other Positions

Brookings Economic Policy Fellow, Office of the Secretary, U.S. Department of Transportation, 1972-73

Professional Leadership 2005-2009

Editorial Advisory Board, Transportation, 1984-present; Editor in Chief, Transportation Quarterly, 2001-2004

Corporate and Public Sector Leadership 2005-2009

Board of Directors, Railtex Inc. 2001

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Research

Teaching

Past Courses

  • EAS 499 - SENIOR CAPSTONE

    The Senior Capstone Project is required for all BAS degree students, in lieu of the senior design course. The Capstone Project provides an opportunity for the student to apply the theoretical ideas and tools learned from other courses. The project is usually applied, rather than theoretical, exercise, and should focus on a real world problem related to the career goals of the student. The one-semester project may be completed in either the fall or sprong term of the senior year, and must be done under the supervision of a sponsoring faculty member. To register for this course, the student must submit a detailed proposal, signed by the supervising professor, and the student's faculty advisor, to the Office of Academic Programs two weeks prior to the start of the term.

  • MGEC611 - MICROECONOMICS FOR MANAG

    This course establishes the micro-economic foundations for understanding business decision-making. The course will cover consumer theory and market demand under full information, market equilibrium and government intervention, production theory and cost optimization, producing in perfectly competitive and monopoly markets, vertical relations, and game theory, including simultaneous, sequential, and infinitely repeated games. Finally, we will wrap up game theory with an application to auctions. Students are expected to have mastered these materials before enrolling in the second quarter course: Microeconomics for Managers: Advanced Applications.

  • MGEC612 - MICROECON FOR MGR - ADV.

    This course will cover the economic foundations of business strategy and decision-making in market environments with other strategic actors and less than full information, as well as advanced pricing strategies. Topics include oligopoly models of market competition, creation, and protection, sophisticated pricing strategies for consumers with different valuations or consumers who buy multiple units (e.g. price discrimination, bundling, two-part tariffs), strategies for managing risk and making decisions under uncertainty, asymmetric information and its consequences for markets, and finally moral hazard and principle-agent theory with application to incentive contacts.

Awards and Honors

  • Anvil Award For Teaching Excellence, 1991
  • Miller-Sherrerd MBA Core Curriculum Teaching Award, 1984

In the News

Knowledge @ Wharton

Activity

In the News

Part II: The Trucking Industry: Transition from Diesel to Natural Gas Is on Deck

The U.S. trucking industry faces major technological disruption – a switch from diesel fuel to natural gas products. This means new – and more expensive – engines and other infrastructure investments. But after a relatively short payback period, substantial fuel savings and environmental advantages offer significant incentives to plunge ahead.

Knowledge @ Wharton - 2014/06/12
All News

Awards and Honors

Anvil Award For Teaching Excellence 1991
All Awards