1400 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Research Interests: contestability theory, corporate governance and social responsibility, economic deregulation, strategic management of economic, environmental, and international regulation
Southwest's recently announced acquisition of rival AirTran is nothing new for the industry, but represents a departure for the Dallas-based discount carrier. Plagued by higher fuel prices and capacity issues, airlines in the U.S. have in recent years turned to consolidation as a way to cut costs and remain competitive. For Southwest, however, it means changing a long-running strategy of point-to-point service to second-tier airports. As the airline expands, experts say, the challenge will be remaining profitable and retaining its reputation for low-cost, customer friendly service.
Knowledge @ Wharton - 10/13/2010