3000 Steinberg Hall-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Research Interests: employee benefits, financial planning, financial services industry, international employee benefits, international risk and risk management, risk and risk management
Wharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.…Read More
Knowledge @ Wharton - 5/22/2026Rosalie Kennedy on building Athletic Brewing into a cultural brand at the center of changing drinking habits.…Read More
Knowledge @ Wharton - 5/21/2026Host Matthew Bidwell recaps season five of ‘Where AI Works.’…Read More
Knowledge @ Wharton - 5/21/2026